I would say much of what they suggest already exists and much of it will never happen. Katie Couric’s views on soccer would not gather much interest from many people.

People very much ARE still watching Local, National and Cable news in many different forms. Most Americans DO have a television or two in their homes. But the news media must be more than traditional content providers as the article suggests.

Like news content, Brands are not insignificant in the brave new world but like content, Brands need to be transitioned through different types of marketing. It’s not hard to understand that the Top-Of-Mind thoughts consumers have about products are being shaped by more than traditional advertising.

This is the most exciting time in the past 30 years to be in the media. Many local TV stations understand the changing dynamics but are unwilling or unable to make necessary change. Those doing real online research and studying how to keep viewers engaged in their overall product will have some of the answers necessary to make the right changes.