Sometimes you read something that is so prescient, so absolutely right on target–that it changes the way you think as if someone had taken the proverbial “two by four” to the side of your head.
I woke up on this Sunday morning and as I usually do–I flipped open my laptop and began scanning the New York Times front page.
An unusual picture of Jennifer Anniston made me click on the Magazine section, where I came upon an article called “Multiscreen Mad Men.” Now I think the television show “Mad Men” is about the best thing that has been on the tube since “The Sopranos”, which is my all-time favorite show ever.
So of course, I clicked on the article.
My brain is still buzzing from what I read. If you work in or anywhere near the media, consider it required reading. You should force everyone you know to read it, particularly your boss. If you’re the boss–make everyone who works for you reads it.
Then talk about it. At length.
Here’s a direct link to the Times story:
Yes, it’s that important. And if you don’t understand why, begin planning your next career.